Anthony Lolli was the founder and CEO of Rapid Realty, a leading rental-based real estate brokerage in New York City when writing this book. His journey to success in the industry began at just nineteen years old when he obtained his real estate license. Just four years later, he had become a millionaire and was leading a rapidly expanding company. Now, Lolli is sharing his secrets to success in his book, The Heart of the Deal.

In this guide, Lolli offers practical advice for those looking to thrive in the real estate industry. From setting smart goals and negotiating effectively to analyzing properties and neighborhoods, Lolli covers a wide range of topics that are essential for building a successful career in real estate. He also shares insights into his own inspiring rise to the top and how he achieved financial success without sacrificing his humanity. Whether you’re a seasoned professional or just starting out in the industry, The Heart of the Deal is a valuable resource for anyone looking to achieve their financial goals through real estate.