Anthony Lolli is a real estate investor and media celebrity with over 25 years of experience in business, branding, and franchising. He has built a personal portfolio of multi-family and mixed-use buildings worth over $60 million in New York City, and has also successfully developed and grown a real estate franchise model with over 100 locations nationwide. Lolli is known for his expertise in property selection and negotiation, and has shared his knowledge through public speaking engagements and his best-selling book “The Heart of The Deal: How to Negotiate like a Real Estate Mogul.” He has also been recognized for his philanthropic efforts and entrepreneurial achievements, and his work has been featured in various media outlets including The New York Times and Forbes. His most recent accomplishment added to his long list of achievements is losing well over 100lbs and earning the title of world body building champion in the WBFF.